Product strategy
Why the best products feel easy to return to
6 min read

Make the next session obvious
A useful product does not ask people to remember what to do next. It makes the next step feel close, visible, and worth taking, whether that means continuing a routine or picking up a paused plan.
Designing for momentum
The strongest experiences use a few consistent signals instead of a crowded set of prompts. When those signals arrive at the right moment, returning becomes a natural part of the behaviour rather than another decision to make.
A practical test for the next release
The next improvement does not need to be dramatic. It needs to make the intended behaviour easier to start, easier to repeat, or easier to understand.


