Monetisation
Build the business around the behaviour
6 min read
Start with what people repeat
A product has a stronger business case when the behaviour it supports is already meaningful. Look for the moments people repeat willingly, then build the offer around making those moments easier.
The behaviour is the foundation
A simple commercial structure leaves more attention for the product itself. When the value is visible and the exchange is easy to understand, growth can follow the quality of the experience.
A practical test for the next release
The next improvement does not need to be dramatic. It needs to make the intended behaviour easier to start, easier to repeat, or easier to understand.
