Choose signals that change decisions

Reach can tell you that something travelled, but it cannot tell you whether the right people found value. The first useful measures connect attention to an action, a question, or a return visit.

From attention to understanding

Good measurement creates focus. Track the few behaviours that reveal whether the product is helping, then use what you learn to improve the experience instead of simply producing more content.

A practical test for the next release

The next improvement does not need to be dramatic. It needs to make the intended behaviour easier to start, easier to repeat, or easier to understand.